Quitting an Amazon Prime membership is a confusing business that can often feel like it takes longer than the next-day delivery the service promises. By the end of next month, however, UK subscribers will be able to leave with just two simple clicks.
The change will be implemented after complaints from consumer groups succeeded in bringing changes to the subscription service across the EU last week.
In a move that will be replicated across the UK by the end of August, the e-retailer now allows European users to unsubscribe with two clicks via a prominent and clear cancel button. Under the current system in the UK, users need to click on multiple links before saying goodbye to Prime.
